Boxing Day crowds shopping at the Toronto Eaton Centre in Canada, 2007 by Skeezix1000 via Wikipedia 

Boxing Day crowds shopping at the Toronto Eaton Centre in Canada, 2007 by Skeezix1000 via Wikipedia 

Black Friday kicks off of the holiday shopping season; it is generally the busiest shopping day of the year. Last year, nearly 150 million Americans went shopping on Black Friday and spent more than $57 billion.

At Silk, we often create visualizations from data. It's a way for us to explore and visualize our world through information. Recently, my colleague at Silk, Alice Corona analyzed Black Friday mayhem data, then transformed it into some eye-opening graphics.

1. Wal-Mart may be the Most Dangerous Place to be on Black Friday

Perhaps the most intriguing of Corona’s findings looks at which retail locations have had the most injuries and deaths on Black Friday. According to the data, the largest percentage of reported injuries occurred in a Wal-Mart. This makes America’s largest retailer the most dangerous place to be on Black Friday.

2. 2011 was a Year to Remember

Since 2006 there have been 89 reported Black Friday injuries. In 2011, a record 46 people were injured during Black Friday shopping events.

3. Weapon of Choice

As toy sales surge during the holidays, apparently, so do sales for pepper spray. Pepper spray proved to be the weapon of choice on this crazy day of fighting for the best deals on stocking stuffers. Since 2006, we counted 41 cases of reported pepper spray incidents.

4. Angry Mobs

Okay, maybe they aren’t angry, but they are very determined mobs of shoppers. Since 2006, 19 people have been injured and one person lost their life in stampede of eager bargain-hunters.


5. Guns So much for holiday cheer. As NBC’s Miami affiliate reported in 2012, two people were shot outside a Tallahassee Wal-Mart over a parking space.

While the allure of bargains is hard to ignore, safety is a serious issue on Black Friday. If you're considering shopping, be careful and maybe just wait for Cyber Monday.
AuthorKyle McCarthy