We know you're busy, so we figured we would save you some time. Here's a weekly round-up of articles to inspire you to adopt a #Solutionist mindset.
New-era activists bring technology and private-sector ethos to political recruiting. You're young and smart and a natural leader. You like to solve problems and disrupt stuffy institutions. You'd kill for a job that pays $174,000 a year, plus expenses, and comes with flexible hours, short work weeks, gold-plated benefits, and a two-year contract. You should become a member of the House of Representatives, says David Burstein, and he'll show you how. A Millennial Generation writer, filmmaker, and storyteller, Burstein is launching a campaign called Run for America that will recruit 12 leaders from his generation to run for the House in 2016. Run for America will serve as a new generation consulting firm that offers a range of services, such as website infrastructure, data architecture, voter modeling, opinion polling, message development, policy research, multimedia/ad production, and fundraising consulting. It's a post-modern political organization—bipartisan and competing with the private sector for the greatest young leaders in America. "This is not about Republicans or Democrats," said Burstein, 26, executive director of Generation18, a nonpartisan organization that engaged young voters in the 2008 election."This is about investing in great people. People solve problems and we need the best and brightest problem-solvers in Washington right now, and we certainly don't have them."
Target Corp. plans to lean on Greek yogurt, bagged coffee, and craft beers in an effort to make its grocery aisles feel less like Wal-Mart Stores Inc. and to attract younger shoppers. The focus moves from packaged foods to categories including granola, craft beer, coffee.
WASHINGTON (AP) — Tired of hearing people grouse about a tuned-out, apathetic younger generation? Well, here's a comeback: Today's young Americans are more serious about giving back than their parents were. In fact, those under age 30 now are more likely to say citizens have a "very important obligation" to volunteer, an Associated Press-GfK poll finds. The embrace of volunteering is striking because young people's commitment to other civic duties — such as voting, serving on a jury and staying informed — has dropped sharply from their parents' generation and is lower than that of Americans overall. Among six civic activities in the AP-GfK poll, volunteering is the only one that adults under 30 rated as highly as older people did. "I want to make my city where I live a better place," Morgan Gress, 24, of Washington said after sorting and hanging donated clothes with co-workers who chose to volunteer in lieu of an office holiday party. After you volunteer, she said, "You never walk away feeling you didn't have a great time, or help someone out, or learn something new." Today's young adults grew up amid nudges from a volunteering infrastructure that has grown exponentially since their parents' day, when the message typically came through churches or scouting. Gress doesn't find it unusual that her employer, a hub for tech startups called 1776, encouraged workers to sort clothes at Bread for the City during office hours. Most of her friends work at companies with some sort of volunteer program, she says. Community service was required at her private high school in Buffalo, New York, like many other schools across the country. Volunteer opportunities were plentiful as a student at American University.
Goldman Sachs released a fascinating series of charts this week about Millennials, the generation born between 1980 and 2000. A group totaling 92 million Americans, Millennials differ from Generation Xers and Baby Boomers in many ways — including when they plan to get married, their financial situation and how they consume media. It's worth reading through the entire series of graphics — it's long — but here we select eight highlights: the things Millennials want and the things they don't want. You'll see that Millennials are a little less interested in the material things that represented the good life for many Boomers. WANT: Cheap stuff The Millennial generation cares more about price than quality, at least compared to prior generations. Yes, quality is still important, but given that they have lower incomes and more debt, cost is an especially big consideration for many Millennials.
Two casualties of millennial distrust are McDonald’s and Coca-Cola, both of which have experienced a steady drop in sales volumes. McDonald’s, in particular, saw earnings fall 30% in the third quarter of 2014. The fast food chain has attempted to address its brand problem and lure millennials back by launching various programmes that, for example, allow customers to customise their menu by choosing toppings and ingredients. It has also launched a social media campaign called Our Food. Your Questions, which allows people to ask questions about how McDonald’s food is prepared, sourced or what it contains, via Twitter or Facebook. More recently, it asked ad agencies and media companies to find ways to speak to millennials’ philanthropic priorities. Fellow American fast food chain Wendy’s has also acknowledged the importance of millennials. Last year, Wendy’s CEO, Emil Brolick, claimed “the transformation of the Wendy’s brand is essential … to establish credible relevance with the millennial generation”. It recently supported the launch of its Preztzel Bacon Cheeseburger with online marketing campaign #PretzelLoveSongs.