If you’re looking for a new job, working on a new business venture or simply networking, you’re going to be Googled at some point. This could make or break you. A few issues I have seen when doing research on folks are -- Inconsistency in brand message -- No clear personality -- Difficulty of finding the right person.
Rather than leaving it up to search engines to determine who you are, take the helm and show your online stalkers the real you. After getting a bit narcissistic and developing your personal brand image, it’s time to choose the most relevant networks for your career. Remember these guidelines as you begin writing your profiles:
Don’t sign up on every single social network. Pick the ones your target audience normally visit. I prefer reading a few detailed profiles over multiple pages with little/repeated info. It does me no good to analyze who is [Insert Your Name] if I read the same message on every platform.
Customize your bio on each website according to that network’s norm, but still have the same message across all. It keeps the researcher a bit fresh when reading your bio, still allows them to know you, and have more fun viewing your pages. The same can be said about your profile picture. As an added bonus, conduct an A/B testing to see which type of profile picture gives you the most exposure and engagement.
There are a lot of networks to choose from, so here are a few options and how you can use them:
Twitter – With 160 characters, only state the most important things about your personality, profession and achievements if applicable.
Facebook – Since your Facebook is more personal, write the bio in an intimate tone with a hint of professionalism as it is a ‘private’ account. .
LinkedIn – Do the opposite of Facebook, and type something in a professional manner. However, this doesn’t mean it has to be boring and dry limiting to subjects about your responsibilities and duties. Tell your story or have an attention getter to entice the viewer to continue reading.
Pinterest – If you know your audience are visual learners, then Pinterest is a fine choice to show off your merchandises, knowledge, interests or work portfolio.
Instagram – A simple network to share what’s happening around you, and allow others to know what is important to you without them having to get on your Facebook account. I would use the same tactic for Twitter on Instagram with a dash of flair.
VK – If you’re looking to break into the Former Soviet countries, check out VK (VKontakte), which is almost like the Russian equivalent of Facebook. Bio should be similar to Facebook and can be in Russian.
Sina Weibo – A small taste of Chinese microblogging; it’s like Twitter on steroids. If you can write your bio in simplified Mandarin, then go for it. Just have someone double check your grammar if you’re not that fluent.
Dribbble / Behance – For my designer peeps, get on one of these and start boasting your portfolio. People here tend to be friendly, dorky and fun, so take advantage of the freedom here to be wacky in your bio.
Google+ – I would use this for SEO and developer standpoint. If SEO isn’t on your list, then you can probably skip it. Honestly, I don’t even know if this will still be around from all the gossip of Google crushing this network.
Also, do a bit of research to see if there are any niche social networks for your industry that could be worth your time, like Github, Meetup, and deviantArt. Keep in mind you don’t have to be on all of these social networks unless you have nothing else to do. If you don’t have the time pick three, and run with those.